How Marketing Can Help Sales Close More Deals

If you’re a marketing professional focused on demand generation, your job is to bring in qualified leads for the sales team.

But your impact doesn't have to stop there.

You can help sales reps be more successful and drive more revenue by working closely with them through the deal-closing process.

Here are some key ways marketing can enable and help the sales team convert more leads into customers:

Create Helpful Sales Content

Develop content resources built specifically for the sales team's needs, such as:

• Customizable sales presentation decks

• Detailed success stories of existing customers

• Guides comparing your offerings to competitors

• Comprehensive FAQ documents about your products/services

Having this pre-made sales enablement content gives reps the tools to overcome objections, highlight your advantages, and explain the value you provide.

Boost Sales Reps' Credibility

Buyers want to work with experts they can trust.

Help position your sales team as credible authorities:

• Post video interviews, bios, and thought leadership content from reps/leaders on your website and social media

• Set up opportunities for sales leaders to share insights as guests on popular industry podcasts

• Encourage reps to build their personal brands by posting educational content on social platforms like LinkedIn

This increased visibility builds trust and familiarity before prospects talk to sales.

Provide Pre-Written Email Templates

Create pre-approved email templates reps can use, such as:

• Initial prospecting and introduction emails

• Follow-up emails after meetings, demos, or downloads

• Proposal emails that explain the next steps

Email templates ensure consistent messaging while saving reps time.

Share Lead Intelligence Data

The more buyer data you provide about leads and their activities, the better sales can prioritize and personalize conversations.

Use tools to capture and share:

• Content downloads, website visits, and email engagement

• Details on tools/systems the lead uses

• Any data signaling interest in your solutions

This rich data helps reps focus on the hottest, most qualified leads.

Collaborate on Marketing Campaigns

Don't plan major marketing campaigns alone.

Involve sales from the start to ensure your messaging, offers, content, and overall approach resonates with their target buyers.

Their hands-on experience and market knowledge are key for shaping campaigns that generate high-quality leads.

Use Shared Sales Software

Use integrated tools like CRM, marketing automation, conversation intelligence, and revenue tracking platforms for a seamless experience across the entire buyer journey.

It also provides full visibility into the lead handoff process while capturing insights into what's working to drive sales and revenue.

And That’s It

Tight marketing and sales alignment, powered by the right content, data, and technology, allows you to maximize the value and impact of your marketing efforts all the way through closed deals.

We hope that helps.

Remote Marketers

P.S. Don't miss our Premium Job List for remote marketing roles across the U.S. dropping next Tuesday, June 11th! Free subscribers get a sneak peek. Upgrade to Premium now to remove paywalls and access the full list of hand-picked job openings.

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