The Harsh Realities of B2B Marketing (And How to Overcome Them)

As a B2B marketer, you know the game is way different from B2C.

With complicated products, long sales cycles, and lots of decision-makers, launching a successful campaign is an uphill battle.

From generating quality leads to justifying your work's value, the struggles are constant.

Here's a look at some of the biggest roadblocks B2B marketers face, along…